Share bar

Tuesday, June 4, 2013

Crowdfunding Tips for Students and Schools

This post is written by Andrea Lo, CEO of Piggybackr, and originally appeared on Edsurge on May 22, 2013.
Crowdfunding is the collective effort by individuals pooling their money to support efforts initiated by other people or organizations. You've seen in the news Kickstarter campaigns raising millions for celebrities, musicians, and even cool watches, and charitable groups raising thousands for disaster victims. Small businesses and investors alike are eagerly waiting for Congress to pass the Jobs Act to allow for equity-based crowdfunding.
But you may be asking: how does crowdfunding fit in with your school, PTA, or student group's fundraising strategy?
Here at Piggybackr, we’ve built a crowdfunding website for students from kindergarten through college to learn how to raise money online and gain 21st century skills in a safe, fun, and educational way. Students fundraise as individuals or as a part of a team led by a student leader, parent, teacher or mentor, but student involvement is key.
We asked a few of Piggybackr’s student, parent, and teacher users to weigh in on five commonly asked questions to help you make sense of crowdfunding.
How did your crowdfunding fundraiser compare with past offline fundraisers?
David Brinza, Coach of FIRST Robotics Team 980 in Los Angeles, shares that because crowdfunding helped personalize the fundraiser for each student, engagement “was higher than prior efforts (LED lightbulb sales, concessions sales, ask letters, etc). We raised more money this year than we did in our past two years of student-led fundraising."
David Caroll, parent of a child on the Melbourne High School Crew team in Florida, says the team "also did car washes, dinner nights, and a yard sale but [crowdfunding] was by far the most effective way that we raised funds."
20 year-old UC Berkeley student Danielle Ngo adds that people “mentally check out if you approach them with magazine subscriptions, cookie dough, or candy bar fundraisers” but that students were excited to use the Internet.
Why did you decide to crowdfund your cause?
Ngo, whose student team raised over $14,000 on Piggybackr for service learning projects, chose to crowdfund because students are shy about directly asking people for money. Being able to raise money via social media, a method that is “second nature” to students, was important.
Abril Vela, a high school junior at Northside College Prep in Chicago, decided to crowdfund to challenge fellow student members to learn vital skills in networking, project management, and teamwork. She successfully raised over $5,300 for her student-run organization, ‘Girls in Computing.’
What are the biggest challenges people should be aware of?
Lori Mullins Johnson, a PTA parent at High Tech Middle School in San Diego who spearheaded the first school-wide crowdfunding campaign, points out that a big "hurdle to jump over [is] figuring out how to improve participation with more actively participating team members." Students, parents, and staff who actively participate are usually successful, but not every participates.
Vela adds that "there will be slow points in the process of fundraising. There is a chance that people may lose interest, there may be times that it looks like you won’t achieve your goal," or even that "team members have given up." But "no matter what happens to your levels of support, keep fighting and people will see that you deserve their support."
Tips on getting a crowdfunding campaign approved by higher ups?
Johnson had to get several approvals before setting out to try this kind of fundraising. High Tech Middle School is charter school that is part of a larger charter school organization, so they talked to their charter’s Foundation Director, and asked her what she would approve for use.
Patrick Gusman, who is helping Howard Middle School students in D.C. crowdfund, says "schools are justifiably cautious about what products and services that they provide to students" and that finding a safe, flexible, and transparent platform makes a big difference in how easy the sell is to school administrators.
Michael Mclaughlin, a third grade teacher, believes crowdfunding is an exciting opportunity to teach students to "create and share, incorporate with other [people's] thoughts" but cautions that getting approval really depends on whether you're at a public, private, or charter school.
Advice for a school or student-group crowdfunding for the first time?
  1. Get comfortable and passionate about asking for help. Ngo shares that as a college student, "It was hard for me to put myself out there and open up to many people about the things I do outside of school. But, that let me tap into why I really cared about my project!"
  2. Leverage your network. Vela admits to reaching out to people she didn’t know and asking her teachers who were prominent in the tech world to help her spread the word.
  3. Use social media strategically. Ngo suggests to use "short and catchy messages, and post around 9pm when most people are online."
  4. Create a mini-contest with prizes for top participants. Brinza's team gave fun space-themed gifts to the leading students based on money raised and effort points earned at the end of the fundraiser.
  5. Have realistic expectations. Don’t expect to raise thousands without careful planning and effort. Make a plan, get the proper approvals, and learn from mistakes.
At the end of the day, crowdfunding is not for everyone, so do your research! Many schools and nonprofits have complicated rules and hierarchies (PTAs, Education Foundations) around fundraising activities and use of technology in schools. Johnson reminds us to be open-minded and patient because crowdfunding "is really new to many of the people involved, so it’s not [always] an easy process."


  1. Thank you, Andrea.

  2. The charities are managing to immunise hundreds of thousands, that respond to large scale humanitarian crises in the world’s most challenging environments. Thanks for your great work for charity
    Joseph Levinson CPA

    1. Students habits always finding the tips and tricks. A helpful trick must be followed by the students. The Best online test takers and homework takers are hidden tips for the learners.

  3. Take tips How to Raise More Online | Piggybackr: Crowdfunding Tips for Students and Schools
    Online Crowdfunding Websites

  4. You've seen in the news Kickstarter campaigns raising millions for celebrities, musicians, and even cool watches, and charitable groups raising thousands for disaster victims. crowdfunding

  5. You've seen in the news Kickstarter campaigns raising millions for celebrities, musicians, and even cool watches, Technology

  6. It is certainly a production which will stick with Squeaky Bike for quite some time. Ascenergy

  7. There is nothing wrong with organizing investors to fund great deals, but crowdfunding, or whatever else you want to call it, often attracts the unscrupulous seeking to exploit the unsophisticated, even if it is just to get rid of their own properties. Ascenergy

  8. Crowfunding can really be a great tool to raise a bit of money towards what's right. Business Technology is advancing so rapidly now; that there are so many ways to raise money and move forward in life. Thanks for sharing this great post!

  9. That is so cool that you are combining both aspects of education: writing academic essays and physical exercises to stimulate your brain for work

  10. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. cbse result 2018

  11. It is certainly a production which will stick with Squeaky Bike for quite some time.

  12. Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. Gujinfo

  13. I have read your article, it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it.. OJAS

  14. really a great artical. thankyou for this. check out my new blog

  15. It was a very good post indeed. I thoroughly enjoyed reading it in my lunch time. Will surely come and visit this blog more often. Thanks for sharing. popular costco jobs for seniors

  16. An fascinating discussion is value comment. I think that it is best to write extra on this matter, it won’t be a taboo topic however generally people are not enough to talk on such topics. To the next. Cheers online class help

  17. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work

  18. You would be glad to know that we have released our new paper here It is dedicated to research problems.

  19. This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog..

  20. I just want to let you know that I just check out your site and I find it very interesting and informative.. ingilizce kursu Taksim ingilizce kursu

  21. Thanks for sharing such a nice Blog.I like it.

  22. Thanks for sharing such a nice blog. I like it.

  23. THe same day essay writing services are known for their fast turnaround and professional writers.

  24. This comment has been removed by the author.

  25. Thanks for sharing such a nice Blog.I like it.
    Webroot Complete Key

  26. It has become vital that students seek Philosophy Writing Services assistance from genuine and experienced Philosophy Writing Service Writers service providers if they intend to get the best Grades for Professional Philosophy Writing Services.

  27. Finding the best healthcare assignment writing services and Medical Assignment Writing Services is not easy unless one is keen to establish a reliable custom medical research paper provider & medical writing service help online.

  28. Midwifery assignment writing service learners have an advantage of hiring the best midwifery research paper help writer that is familiar with midwifery coursework writing services for their Midwifery Writing Services.

  29. Annapurna Circuit Trek in October month, one of the best times to be in Himalaya especially around Annapurna range. October a fresh month after the monsoon season, all hills and valley will be green with blankets of miniature colorful flowers.

    Where most days are crystal clear with blue sky and bright starry nights, an enjoyable season of autumn/fall. Annapurna Circuit trek best in spring and autumn, October will be more enjoyable with super views of high snow-capped peaks.

  30. The Post is quality information which helps all reader. Thanks for sharing such an effective blog. It is really helpful for reader and from which reader got solution with this blog. Thank you for sharing valuable information.
    Quick assignment help

  31. This is the first time that I visit here. I found so many exciting matters in this particular blog, One thing I would like to request you that pls keep posting such type of informative blog.

    Birds of Prey Jacket

  32. I appreciate this blog your blog is vert help full for me i really enjoyed this stuff dude.

    The Umbrella Academy Season 2 Coat

  33. Thank you for this great contribution, I find it very interesting and well thought out and put together. I hope to read your work in the future.
    Cyberpunk 2077 Jacket

  34. pakkahouse


  35. Choose from the amazing designs of Shimmer glitter tattoos and glitter tattoos for kids and children. They come in bright blue, rapacious red, pretty pinkish, violet, black, greenish blue and pure white. So, its time to show your bubbly, vibrant, serious or dangerous side with glitter tattoos for all. glitter in bulk

  36. دانلود آهنگ جدید ایرانی و ترکی با بهترین کیفیت و لینک مستقیم از سایت موزیکدل

  37. Encourage each member of the group commit to raising a certain amount of money during your fundraiser and give frequent updates on progress and success stories. Fundraising websites

  38. Thanks for sharing such a nice Blog.I like it. ludo tricks

  39. We take charge with 24/7 Emergency Alarm response notification you have an option with us to do it yourself or have a monitoring supervisor do it for you. we believe in providing Tailored security as per each individual client.
    Help is only a button press away – all our operators speak with the user directly through the Medical Alert. No landline or installation required – Product arrives ready to use.
    Mobile Medical Alert System enables the user to alert an Emergency wherever, whenever. Automatic Fall Detection features, incase you can't press the button. Magnetic charger and voice activation for the partially sighted and those with dexterity.
    Download our APP for Android & IOS – Suitable for Family members or carers. Receive instant SOS and Fall notifications wherever, whenever. Have full control over your loved one's preferences and talk directly to user through your smartphone to the Medical Alert System. Yoga Yoga 4th July Maharaja Express Fare Poker


  40. I am Alena yandis and I am living in dallas , United States.Contact us for Getting best remote codes
    and step by step solution of universal remote and television ,devices.We provide the best solution for remote control ,rca remote,ge remote
    charter remote codes list
    Samsung Universal Remote control codes and Programming Instructions

    Programming Blackweb Universal Remote codes
    RCA Universal Remote Control Code
    RCA Universal Remote Control Code and programming Methods

  41. Poker is a mainstream game that is not difficult to adapt however hard to dominate But How To Play Poker Is One Of the Most Asked Question All Over The Internet. Despite the fact that it's a game, poker is additionally a round of procedure, and you'll have to continually peruse different players to choose when to crease, when to feign, and when to consider other people's feign. There are numerous varieties of poker, however, Texas Hold'em is the most mainstream. While every variety has its own guidelines, the essentials of the game are consistently the equivalent. You should simply dominate the nuts and bolts - at that point, you can begin building up your own triumphant procedure!

  42. Thank you for the good writeup. It in truth used to be a leisure account it.Glance complicated to far delivered agreeable from you!
    Carbon Copy Cloner Crack

  43. Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.
    Cracked Mac Apps

  44. I really happy found this website eventually. Really informative and inoperative, Thanks for the post and effort! Please keep sharing more such blog. [pii_email_84e9c709276f599ab1e7]

  45. Thanking you for your bloging.
    Hard Work is the best key to unlock doors of Opportunity and Success.
    John Wayne Leather Vest

  46. Thanks for valuable posts that encourage us to come on your site. I know it takes huge patience and dedication to craft such informative articles. search engine submission sites list

  47. You are so cool! I don’t think I’ve read through anything like that before. So wonderful to find someone with some genuine thoughts on this subject matter. Really.. many thanks for starting this up. This site is something that is required on the internet, someone with a little originality.
    Adobe Photoshop CC Crack
    ESET Internet Security Crack
    VueScan Crack
    Smadav Pro Crack
    Minecraft Crack
    KeyShot Pro Crack
    Avast Antivirus Crack

  48. You’re so interesting! I don’t believe I’ve truly read something like this before. So great to find someone with genuine thoughts on this issue. Really.. many thanks for starting this up. This website is something that’s needed on the internet, someone with some originality!

    CBSE Schools In Chittoor
    CBSE Schools In Cuddapah
    CBSE Schools In East Godavari
    CBSE Schools In Guntur
    CBSE Schools In Kakinada
    CBSE Schools In Krishna
    CBSE Schools In Kurnool
    CBSE Schools In Nellore
    CBSE Schools In Prakasam
    CBSE Schools In Rajahmundry